Sony Cybershot W330 Brief Review


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  • 14.1 megapixels
  • 4x optical zoom
  • 26mm Carl Zeiss Vario-Tassar lens
  • Optical image stabilization
  • 3-inch LCD display
  • Video mode
  • Several auto/preset-scene modes, smile recognition
  • Captures to Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo/SD/SDHC memory cards
  • Lithium ion battery
  • Release Date: 2010-02-28
  • Final Grade: 85 4.25 Star Rating: Recommended

Sony Cybershot W330
14.1 megapixels; 4x optical zoom; 26mm Carl Zeiss Vario-Tassar lens; Optical image stabilization; 3-inch LCD display; Video mode; Several auto/preset-scene modes, smile recognition; Captures to Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo/SD/SDHC memory cards; Lithium ion battery
By , Last updated on: 9/29/2014

Replaced by the W530. Here's what we had to say back in early 2010:

The W330 is pretty standard fare for a point-and-shoot circa 2010: 14.1 megapixels, 4x optical zoom, 3-inch LCD, a bunch of auto and preset-scene modes. The best part is the sleek, slim design—something that Sony excels at. For $170, it's nothing special. Early reviews have called out its skimpy feature set. No sweep panorama, many manual controls are unavailable...overall, it just seems like Sony cut all the good stuff out of the W350 just to knock the price down $20-30. The picture quality remains solid, however. Also, Sony has finally relented—all Cybershot models launched in 2010 support SD/SDHC cards in addition to the proprietary Memory Stick format.

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Sony has been at the forefront of the market for consumer electronics for the past 30 years by offering innovative imaging products in response to changes in the market. Sony has made cameras that are ideal for casual users, hobbyists, and professional photographers through their dedication to implementing the most current technology with a sleek and minimal style, resulting in an end result of the highest quality.

Sony was the first to put a full-frame sensor inside of a mirrorless camera, the A7 and A7R, and a little later, the A7S. While the first-of-its-kind cameras aren't without flaws, Sony executed their ideas fairly well and made some pretty solid cameras to start the new line.

Speaking of first-of-its kind, Sony also designed a “camera-without-a-camera,” the QX10 and QX100. These cameras have a sensor and lens, but no operating system—instead, consumers use their smartphone via wi-fi or NFC to operate the camera. While the cameras certainly have flaws (mainly in the slow response due to operating through wi-fi), we still have to applaud Sony for the way they've responded to the rise in smartphone photography (plus the cameras have actually sold remarkably well).

Sony has also been highly successful with the RX compact camera line that began with the RX100, a compact camera with a 1” sensor, excellent image quality and full manual modes. The camera has since seen some solid updates, and remains a good option. Sony also added the RX10, a camera with a 1” sensor but instead of focusing on compact size, adds a much bigger zoom.

While their focus is on more advanced models, it’s usually a pretty safe bet to pick up a Sony compact, even a budget priced one, and still get a lot of bang for your buck. We're also big fans of Sony's designs, making their cameras easy to use and adjust, like the HX400 that has an automatic sensor on the electronic viewfinder as well as a control ring around the lens.

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